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Tabasco ® Scorpion Sauce Challenge

Tags: Tabasco | Mobile | Social | Japan |

Jul 13, 2023

The Lost Treasure

As global tourism has been hit hard by the pandemic, it is necessary to stay connected to consumers to be top-of-mind when the market rebounds. As a result, The Singapore Tourism Board (STB) partnered with Woshimi App, a popular online gaming platform and social community well-known for live-action role play (LARP), to launch a special edition script: “The Lost Treasure featuring Singapore.”

Jan 05, 2022

From Now to Next: Achieving >66,000 Global Attendance at First Virtual 2021 Asian Financial Forum

Tags: Asian Financial Forum 2021 | Mobile | Online | Social |

Jan 05, 2022

Brand Social Videos

Apr 26, 2021

Listing Ceremony

To support the successful listing of ESR on HKEX. ESR is the largest APAC-focused logistics real estate platform. The communication programme was tailored to highlight ESR’s unique business model plus the growth potential of the APAC market, which is the most dynamic and fastest growing logistics market in the world.

Nov 27, 2020

Calitravelog Southeast Asia Anchor Campaign

The PUMA #CaliTravelog was one of PUMA Southeast Asia’s biggest marketing campaigns of the year. The six-month-long campaign was developed to promote the relaunch of the iconic ‘80s sneakers, the PUMA Cali across Malaysia, Singapore and Indonesia. The market relaunch campaign took a multi-channeled approach utilising a variety of online and offline platforms to successfully reintroduce the classic sneakers to the modern audience.

Nov 27, 2020

All Things Happy with California Pistachios

Time to Get Strategic About Making People Happy – Both Client and Consumer
Ketchum was tasked with developing an integrated PR campaign to build upon the excitement of California Pistachios as the “happy nut” in China, and their brand, Wonderful Pistachios, as the “poster boy” for California Pistachios in China. Wonderful Pistachios was seeking a comprehensive brand campaign that would:

fully leverage the power of experiential marketing across different scenarios
appeal to diverse segments of the brand’s target audiences
subtly drive consistent brand messaging
influence consumer behavior directly

Time to Nail The Brief
The below describes a strategic approach that was successfully integrated and coordinated across all marketing channels in China including paid media (pre-movie commercial), earned media (PR and online influencer outreach) and ...

Feb 13, 2020

Continental Tires “Conti Cities”

Background At present, one third of the world's tire production is in China. Continental, founded in 1871, has entered the Chinese market since 1996. Because of its professional technology and industry influence, Continental has won the recognition of the majority of consumers. During its initial promotion, Continental spread its brand value in traditional advertising forms such as TVC, outdoor display advertising and vertical. However, since the whole market has become saturated and the marketing promotion strategies of competitors are almost the same, consumers lack value recognition and emotional resonance for the brand, resulting in slow sales growth. In 2018,“When everything counts”is chosen as the Chinese brand slogan. Continental accompanies everyone that moves forward.
Challenge: 1. Chinese social media is blooming these years. Former advertising, propagating selling points, did not work. How can Continental find ...

Feb 11, 2020

Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

Haier Trade Show

Standing out in a crowded place – the Expo Challenge.
The Appliances & Electronics World Expo (AWE) has become the world’s leading platform and the biggest stage for household appliances brands within the Chinese market – a segment that reached RMB810 billion in value in 2018. In 2019, over 900 exhibitors were set to participate in AWE, which would hosted more than 350,000 visitors over four days. Both numbers of exhibitors and visitors set the exhibition record over the past five years.
So many potential customers, but at the same time – so many pressing competitors.
Haier, as one of the industry’s leading brands, was poised to present its newest technology and smart home system. AWE could not be a better place to show it off to the world. Haier’s smart lifestyle range has continued to move forward in leaps, from single device intelligence to multi-device interconnection, and then into to the Internet of Things era.

Feb 11, 2020

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