Retail | Agency Portfolio

Winning the Trust of 3.7 Million Microfinance Customers

Ujjivan Small Finance Bank (Ujjivan SFB) started its operations as a Small Finance Bank in February 2017. Prior to which it had functioned as a microfinance company and was ranked among India’s top three microfinance operations, with 450 branches in 24 states and a clientele of 3.71 million people who did not have easy access to formal credit. In 2015, when Ujjivan SFB got a license to convert itself to a Small Finance Bank (SFB), it had to convince its existing microfinance customers, most of them at the bottom of the socio-economic pyramid, to trust its new small finance bank operation, equipped with biometric ATMs that collected deposits and doled out money at the touch of a finger.

Feb 11, 2020

Protection Insurance for a Nation of Worriers

Asia is the largest continent in the global life insurance segment, accounting for 38% of premium collected in the year 2016. However, India has been amongst the largest highly under-penetrated insurance country. (Swiss Re Institute Sigma No3/2017 Report). Challenge:

Macro-Level - India itself being a lowest penetrated insurance market, it was important to educate the masses on a specific insurance solutions vertical – PROTECTION
Micro-Level - Considering that other bigger insurance players had much wider protection product portfolio and stronger distribution network, it was important to position ABSLI as a brand that understands the specific protection requirements of the customers and provides need-based solutions

Objective:

Promote the protection insurance solutions as a strong tool to mitigate financial uncertainties i...

Feb 11, 2020

Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

Shoes: Pleasure & Pain for Swire Properties

Aug 19, 2019

SK-II Bareskin Project

Aug 19, 2019

Fendirumi Surprise

Fendi wanted to make a splash on the social media scene for the grand re-opening of their flagship boutique on Hong Kong’s famed Canton Road. They had to stand out amongst Hong Kong’s saturated market of luxury fashion brands and grab the attention of Hong Kong’s mobile-loving social media users.
Given the recent extraordinary success of Pokémon Go in Hong Kong, an AR (artificial reality) component was required for the re-opening’s cocktail party to fuel the buzz on social media and draw shoppers to the store.

Nov 03, 2017

Website Revamp and Digital Instore Solution (Website Revamp & Digital Instore Solution)

Jan 28, 2015

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015