Food,Out of Home | Agency Portfolio

Uno Prize Pick 1 in 3 Wins

The UNO™ at Hungry Jack’s program aimed to drive profitable traffic and upsell higher value items and increase baskets, positioning it as a strong alternative to competitor promotional programs. It sought to boost sales across various channels, including in-store, app, and delivery, throughout the day by introducing gamified mechanics that added value and excitement to the customer experience.

Feb 25, 2026

KFC COLONEL’S HEIRS

KFC Thailand set out to deliver a national-scale campaign that would reward everyday customers while generating mass excitement and cultural relevance. Built around Colonel Sanders’ 9.9 Birthday, the brand wanted to create a promotion that went beyond a typical QSR giveaway, one that could drive high participation through simple entry mechanics, increase perceived winning opportunities, and stand out through distinctive storytelling rooted in Thai traditions of fortune and inheritance. The brief was to engage communities across Thailand with an accessible purchase threshold, strengthen customer loyalty, and create a campaign experience that felt both entertaining and highly rewarding.

Feb 25, 2026

Fun Adventures with Happy Meal

McDonald’s wanted to refresh excitement around its iconic Happy Meal by strengthening its emotional connection with families in an increasingly experience-driven market. While the Happy Meal was already a well-loved product, the brand saw an opportunity to extend the joy beyond the restaurant by offering shared experiences that families could enjoy together. The brief focused on creating added value that went beyond toys or food, encouraging repeat visits, reinforcing McDonald’s role in family bonding, and positioning the Happy Meal as a gateway to learning, play, and discovery.

Feb 25, 2026

Win Rewards In Every Pack / Snack More, Win More

Frito-Lay set out to move beyond traditional snack promotions and create a campaign that could deliver immediate excitement while influencing purchase behavior among Gen Z and millennial shoppers. In a crowded FMCG Snack category where price-led mechanics often struggle to engage younger audiences, the brand needed a fresh, scalable solution that rewarded loyalty, sparked social buzz, and encouraged shoppers to trade up to larger pack sizes. The brief called for a high-impact activation that delivered instant gratification, drove viral engagement, and could be rolled out across multiple Southeast Asian markets.

Feb 25, 2026

Satisfyingly Meaty. Surprisingly Plant (Satisfyingly Meaty. Surprisingly Plant.)

Aug 07, 2023

KOREANS' BIG MAC SONG!

The Big Mac was no longer iconic in Korea and competition among fastfood chains was increasing with discount mechanics like coupons and price promotions. It was tough to change consumer’s mindsets, our campaign objective was to reignite consumers’ cravings for the Big Mac and stimulate consumption, without relying on discount coupons or promotions and we needed to successfully localize McDonald’s 1974’s commercial, ‘Big Mac Chant’ which was big hit in the U.S as well.

Dec 06, 2012

FLAVOR RADIO

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted more people to choose Dunkin' Donuts for coffee, rather than visit other cafes. How could they make people associate Dunkin' with coffee?

Tags: DUNKIN' DONUTS | Out of Home | Korea |

Nov 30, 2012

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Uno Prize Pick 1 in 3 Wins

KFC COLONEL’S HEIRS

Fun Adventures with Happy Meal

Win Rewards In Every Pack / Snack More, Win More

Satisfyingly Meaty. Surprisingly Plant (Satisfyingly Meaty. Surprisingly Plant.)

KOREANS' BIG MAC SONG!

FLAVOR RADIO

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