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Timezone Orchard Exchange Opening

The Event Objective: Create awareness and buzz for Timezone’s largest venue in Singapore at Orchard Exchange by leveraging an integrated communications and brand activation campaign, culminating in a burst of publicity leading to its grand opening The Target Audience: Teens & Young Adults Attracting casual visitors looking to fill their spare time, the Timezone in Orchard appeals to PASSIVE users who may stop by for a quick game or two while waiting for friends or a movie. Parents with Young Children Timezone in Orchard is a haven for ACTIVE users seeking a day of thrilling gaming experiences. It's the perfect destination for those who deliberately plan their trip to enjoy a day of fun and bonding.

Feb 29, 2024

Meeting Again for the First Time

Jul 06, 2023

Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

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Timezone Orchard Exchange Opening

Meeting Again for the First Time

Costa Coffee x Didi

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