| Agency Portfolio

POCO Indonesia - Being a brand guardian angel

Klikpr was selected to be POCO’s PR partner for three consecutive years, each year bringing its own unique challenges for the agency to address. The first year was particularly challenging: with POCO only recently being established as its own identity independent of Xiaomi, the one question to answer was how to make the upstart brand stand out from its parent company and in a sea of near-identical smartphone offerings. Another not-so-easy challenge to answer was dispelling public perception towards POCO as a ‘cheap’ brand and instead shift the audience’s perspective to align with its brand value: extreme performance at extreme price. Thirdly, instead of just wide, POCO went for deep: targeting very hypersegmented audience niches including gamers, skateboarders, fashion designers, and many such creative types. The brand announced even more product offerings in its second year, but this was at the same time an exercise in setting priorities to make su...

Mar 21, 2024

How MoTCE Website Can Make Dreams Into Reality

The challenge is of course to stay resilient and keep surviving in the middle of the pandemic which became a barrier to the travel & creative economy industry. What we do is, provide high-impact strategy & innovations to revive Indonesia’s travel and economy creative industry with our way, the digital way. We will show you how we still managed to increase travelers’ who are planning to travel to & in Indonesia. The data shows their interest and intent by monitoring their activity in Indonesia.travel website.

Tags: The Ministry of Tourism and Creative Economy of Indonesia | Mobile | Online | Indonesia |

Feb 28, 2024

Misty Daydream - B2B and B2C eCommerce SEO Campaign

Tags: Misty Daydream | Online | Singapore |

Jun 08, 2020

SEO, Google/ Bing SEM, Google GDN, Landing Page

Client – John Hu Migration Consulting would like to drive a long run always on lead generation campaign via search, social and display channels Objective:
Client is well known in the migration industry. However, in this digital age, there is lack of brand awareness in digital media channels. In fact, the migration industry needs tons of leads to expand the potential consumer pool. For the consumer pool, targeted audiences have to be well educated and willing to spend on high value products. Expanding the potential consumer pool based on the current targeting pool able to drive lookalike and similar audience. It aims to enlarge the targeting pool so that it reaches new people who are likely to be interested in client’s services.

Tags: John Hu Migration Consulting | Social | Online | Hong Kong |

Jun 04, 2020

Delta Air Lines Media Day (MPR for Delta Air Lines)

Feb 20, 2018

Digital Revamp

The past five years have seen football clubs and sporting clubs in general struggle to retain fan loyalty and interaction due to the rapid rise of social media. For English Premier League club West Ham United, listed by Forbes as one of the twenty most valuable football clubs in the world, their major challenge was to attract fans back to their official website. Fans had strayed to various online environments such as Facebook, Twitter, Instagram and other sporting websites and apps. With their upcoming stadium move in mid-2016 to the world class Queen Elizabeth Olympic Park, it was crucial for the Club to re-engage with fans through a revitalised official website with a visually stunning design and captivating content.

Tags: West Ham United F.C. | Mobile | Online | Hong Kong |

Nov 03, 2017

Revamp

Ocean Park Hong Kong needed to revive its digital presence to reflect its status as Hong Kong’s premier theme park and as the city’s ultimate destination of excitement. The greatest challenge was in consolidating over 1000 pages of content into a fun and easy to browse website that allowed users to intuitively discover exactly what they wanted to see, across all devices.

Tags: Ocean Park | Mobile | Online | Hong Kong |

Nov 03, 2017

Bon Juk(Porridge)

Jul 04, 2017

DW with Marina Bay Sands (Marina Bay Sands Sales Kit)

Marina Bay Sands (MBS) first won the bid to build a business-oriented resort in the heart of Singapore’s prime new business district in Marina South. With the architectural design of the resort finalised, they required MBS brand identity to be created for marketing collaterals such as the sales kit and folders to woo luxury retailers, dinning outlets, exhibitors, etc. to attract, invest and open their brand and stores in the resort.

Tags: Marina Bay Sands Singapore | Direct Marketing | Print (Trade/Newspaper) | Singapore |

Sep 12, 2014

UC RUSAL: Bridging Russia and Hong Kong - From Russia with Love

Enhance awareness of UC RUSAL in the investment community and among the general public Promote the Russia-Hong Kong-China relationship and create goodwill towards Russia and Russian companies among the general public and the business community Raise Hong Kong people’s interest in various aspects of Russia

Tags: PR | Hong Kong |

Nov 30, 2012

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