Thailand,Household & Personal Care

Reaching Gen Z with Cetaphil CPTI (For Everyone’s Sensitive Skin)

Cetaphil, a cosmeceutical brand recommended by dermatologists for sensitive skin, sought to refresh its brand identity and reposition itself for a new generation. With an updated CI and tagline—“For everyone’s sensitive skin”—the challenge was to bridge the brand’s heritage with the lifestyle and digital-first mindset of Gen Z. The goal was not just awareness, but relevance: making Cetaphil a part of the everyday skincare conversation among young consumers.

Oct 09, 2025

The Birds and The Bees

One of the top searched questions found online, which reflects how there are still quite a few of Thai teenagers who lack of understanding about sexual knowledge In Thai society, sex is rarely discussed. Most teenagers and parents still embarrassed to talk to each other. Even asking friends or looking up on Internet. there is no auarantee that those answers are correct in accordance with principle of sex education. According to the statistic of Thai teenager, the unwanted pregnancy problem has ranked as second in ASEAN excluding the sexuall transmitted disease. ONETOUCH is a condom brand that want to be part of helping prevent the unwanted pregnancy and the sexually transmitted disease and reduce problem by providing the correct knowledge about sex.

Tags: ONETOUCH | Online | Thailand |

Oct 12, 2023

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Reaching Gen Z with Cetaphil CPTI (For Everyone’s Sensitive Skin)

The Birds and The Bees

The Agency Directory online coverage is now Portfolio