Singapore | Agency Portfolio

1-For-1 F&B Deals All Year Round

Singtel needed to address a key challenge within its Red membership program: how to make a paid loyalty tier feel consistently valuable and relevant in everyday life. Singtel identified the need for an always-on engagement program benefits that solved their pain points, limited daily relevance, low habitual usage, and difficulty differentiating telco loyalty beyond connectivity. The brief was to design a simple, accessible engagement program that embedded Singtel into customers’ routines, encouraged frequent app interaction, and reinforced the brand’s position as a lifestyle enabler rather than a utility provider.

Feb 25, 2026

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team

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1-For-1 F&B Deals All Year Round

Business of Design Work (Business of Design Week)

The Agency Directory online coverage is now Portfolio