Korea,Out of Home | Agency Portfolio

Business of Design Work (Business of Design Week)

BODW is Asia's leading annual event on design, innovation and brands organised by the Hong Kong Design Centre since 2002. Bringing the best of the global design world to Hong Kong, BODW has aimed to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business.

Sep 30, 2015

KOREANS' BIG MAC SONG!

The Big Mac was no longer iconic in Korea and competition among fastfood chains was increasing with discount mechanics like coupons and price promotions. It was tough to change consumer’s mindsets, our campaign objective was to reignite consumers’ cravings for the Big Mac and stimulate consumption, without relying on discount coupons or promotions and we needed to successfully localize McDonald’s 1974’s commercial, ‘Big Mac Chant’ which was big hit in the U.S as well.

Dec 06, 2012

DONATING 2-BARCODE WATER

Minewater wanted to show that its purified and mineral-rich water was good for everyone. So, they launched a campaign to help the millions worldwide who don't have safe drinking water. Research showed that 89% of people wanted to donate, but in reality only 0.9% actually donated. How could the company connect with people and also make it easy for them to donate?

Nov 30, 2012

FLAVOR RADIO

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted more people to choose Dunkin' Donuts for coffee, rather than visit other cafes. How could they make people associate Dunkin' with coffee?

Tags: DUNKIN' DONUTS | Out of Home | Korea |

Nov 30, 2012

HERE BALLOON

S-Oil wanted to show it had a mission: to save oil. They knew South Korea's capital had some of the highest gasoline consumption in the world. What's more, car use was increasing, petrol costs rising, and parking spaces scarce. Every day, a Seoul driver wanders for 500m to find a space. Over a month, this comes to 15km of driving. People were using around a litre of gas just trying to park.

Tags: S-OIL [Obsolete] | Out of Home | Korea |

Nov 30, 2012

Sunny Sale

Tags: EMART | Mobile | Out of Home | Korea |

Nov 30, 2012

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KOREANS' BIG MAC SONG!

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Sunny Sale

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