ULTRASUPERNEW | Agency Portfolio

Talent Crunch? So What?

In the wake of the pandemic, businesses are facing and will continue to face a major challenge in attracting and recruiting suitable talent with the right skill sets. With a high demand for talent, there’s a pressing need for employers to look beyond conventional ‘plug-and-play’ hiring options and explore other avenues to future-proof their businesses. While a viable solution is tapping on non ‘plug-and-play’ talent, the perception surrounding them is a major hurdle employers need to get over. Employers have an inclination to hire on potential. Studies on the labour market have found that looking beyond a candidate’s experience or qualifications eventually paid dividends: 94% of leaders agreed that those hired on potential turned out to be highly valuable and engaged team members. Additionally, it helped employers deal with issues such as retention rates as well as the persistent skills gap.

Aug 07, 2023

Satisfyingly Meaty. Surprisingly Plant (Satisfyingly Meaty. Surprisingly Plant.)

Aug 07, 2023

Urban Solution for Urban Pollution

dProgram (Delicate Skincare Program), a Shiseido brand, wanted to launch a Southeast Asian campaign for their Urban Damage Care range, a two-step routine specially formulated to protect and relieve delicate skin from redness and sensitivity from the effects of urban pollution exposure and accumulation.

Aug 07, 2023

Martell NCF: The Curious Crew

Aug 07, 2023

DBS Rain Swing

Aug 07, 2023

Haters gonna Hate

The more perfect the utopia, the most ridiculous its haters. And the funnier. With this premise in mind, we rolled our sleeves and started crafting Greenpeace's vision for the future of mobility. It is a future Earth where humanity finally got its act together, and carbon emissions, rising sea levels, and global warming are solved. The 4-minute film, which smashed viewership numbers on every Greenpeace social account where it was shared, focuses on five petty haters, including a lady who wishes traffic jams were back so she'd always have an excuse to be late, a guy who keeps petrol in fancy decanters, and many more.

Jul 19, 2023

Museum of Wonky English

In Japan, where saving face is a cultural imperative, making mistakes is feared and avoided. Duolingo, the world’s #1 language learning app, wanted to create a cut-through activation with big PR potential that could generate awareness for the brand, inviting potential learners to embrace their blunders while on the app, eventually changing the perception of mistake-making in the country.

Jul 19, 2023

Tabasco ® Scorpion Sauce Challenge

Tags: Tabasco | Mobile | Social | Japan |

Jul 13, 2023

Porsche Vision GT More than Real (More than Real)

Tags: Porsche Vision GT | Online | Social | Japan |

Jul 13, 2023

The Concentrator 2000

Wave pesky notifications goodbye
Duolingo is famous for using push notifications to help remind its millions of worldwide users to do their daily lessons. But that’s not the norm. Bothersome app notifications often distract users from focusing on a single task, pushing them down the rabbit hole of mindless scrolling instead of letting them finish their Duolingo class. How could we turn mindless into mindful?

Jul 13, 2023

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Talent Crunch? So What?

Satisfyingly Meaty. Surprisingly Plant (Satisfyingly Meaty. Surprisingly Plant.)

Urban Solution for Urban Pollution

Martell NCF: The Curious Crew

DBS Rain Swing

Haters gonna Hate

Museum of Wonky English

Tabasco ® Scorpion Sauce Challenge

Porsche Vision GT More than Real (More than Real)

The Concentrator 2000

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