ULTRASUPERNEW,PR | Agency Portfolio

Urban Solution for Urban Pollution

dProgram (Delicate Skincare Program), a Shiseido brand, wanted to launch a Southeast Asian campaign for their Urban Damage Care range, a two-step routine specially formulated to protect and relieve delicate skin from redness and sensitivity from the effects of urban pollution exposure and accumulation.

Aug 07, 2023

Martell NCF: The Curious Crew

Aug 07, 2023

DBS Rain Swing

Aug 07, 2023

Haters gonna Hate

The more perfect the utopia, the most ridiculous its haters. And the funnier. With this premise in mind, we rolled our sleeves and started crafting Greenpeace's vision for the future of mobility. It is a future Earth where humanity finally got its act together, and carbon emissions, rising sea levels, and global warming are solved. The 4-minute film, which smashed viewership numbers on every Greenpeace social account where it was shared, focuses on five petty haters, including a lady who wishes traffic jams were back so she'd always have an excuse to be late, a guy who keeps petrol in fancy decanters, and many more.

Jul 19, 2023

Museum of Wonky English

In Japan, where saving face is a cultural imperative, making mistakes is feared and avoided. Duolingo, the world’s #1 language learning app, wanted to create a cut-through activation with big PR potential that could generate awareness for the brand, inviting potential learners to embrace their blunders while on the app, eventually changing the perception of mistake-making in the country.

Jul 19, 2023

The Concentrator 2000

Wave pesky notifications goodbye
Duolingo is famous for using push notifications to help remind its millions of worldwide users to do their daily lessons. But that’s not the norm. Bothersome app notifications often distract users from focusing on a single task, pushing them down the rabbit hole of mindless scrolling instead of letting them finish their Duolingo class. How could we turn mindless into mindful?

Jul 13, 2023

Red Bull Race Day Media DM Invitation (Red Bull Race Day Media Kit / Event Invitation)

Red Bull Race Day, the biggest motoring event held by Red Bull in 2021 under the concept “GO-ON Tokyo” or “Roaring Tokyo,” featured machines like Super GT, Super Formula, and MotoGP that roared throughout the city of Tokyo. For this event, USN was in charge of coming up the idea, design, and production of the DM, and yet again, we decided to go with something “out-of-the-envelope.” Based on the concept “GO-ON Tokyo,” we designed the visuals of the DM so that the onomatopoeia of the roaring sound, “Go-ooh,” literally ripped through and popped out of the envelope. We designed the card, wanting people to wonder, “What the heck is this?” before even opening the envelope, which we then sent out to the media people.

Tags: Red Bull | Direct Marketing | PR | Japan |

Jul 13, 2023