Red Bull Race Day, the biggest motoring event held by Red Bull in 2021 under the concept “GO-ON Tokyo” or “Roaring Tokyo,” featured machines like Super GT, Super Formula, and MotoGP that roared throughout the city of Tokyo.
For this event, USN was in charge of coming up the idea, design, and production of the DM, and yet again, we decided to go with something “out-of-the-envelope.” Based on the concept “GO-ON Tokyo,” we designed the visuals of the DM so that the onomatopoeia of the roaring sound, “Go-ooh,” literally ripped through and popped out of the envelope.
We designed the card, wanting people to wonder, “What the heck is this?”
before even opening the envelope, which we then sent out to the media people.
Tags: Red Bull | Direct Marketing | PR | Japan |
Jul 13, 2023