TLC WORLDWIDE,Food | Agency Portfolio

100 Years of Goldbears

To mark the 100th anniversary of its iconic Goldbears, Haribo aimed for a campaign that would go beyond driving short-term sales. The brand sought to celebrate its heritage in a way that felt meaningful to families and young adults in Singapore, while reinforcing the joy and nostalgia Goldbears have represented for generations. The challenge was to build emotional connection, boost shopper engagement, and offer customers a keepsake that would live on well beyond the pack and transform a purchase into a lasting brand memory. Target audience: Families with children and young adults in Singapore.

Feb 25, 2026

Uno Prize Pick 1 in 3 Wins

The UNO™ at Hungry Jack’s program aimed to drive profitable traffic and upsell higher value items and increase baskets, positioning it as a strong alternative to competitor promotional programs. It sought to boost sales across various channels, including in-store, app, and delivery, throughout the day by introducing gamified mechanics that added value and excitement to the customer experience.

Feb 25, 2026

Get Quaker Fit, Sure Win Health & Wellness Rewards

Quaker sought to drive brand stickiness and sales growth by expanding its reach, attracting and retaining customers. With increasing competition in the wellness space, the goal was to differentiate the brand and drive repeat purchases through a compelling community driven program. Target audience: Nutrition-inclined consumers 25-45 years old, health-conscious and fitness enthusiasts.

Feb 25, 2026

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100 Years of Goldbears

Uno Prize Pick 1 in 3 Wins

Get Quaker Fit, Sure Win Health & Wellness Rewards

The Agency Directory online coverage is now Portfolio