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Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

Haier Trade Show

Standing out in a crowded place – the Expo Challenge.
The Appliances & Electronics World Expo (AWE) has become the world’s leading platform and the biggest stage for household appliances brands within the Chinese market – a segment that reached RMB810 billion in value in 2018. In 2019, over 900 exhibitors were set to participate in AWE, which would hosted more than 350,000 visitors over four days. Both numbers of exhibitors and visitors set the exhibition record over the past five years.
So many potential customers, but at the same time – so many pressing competitors.
Haier, as one of the industry’s leading brands, was poised to present its newest technology and smart home system. AWE could not be a better place to show it off to the world. Haier’s smart lifestyle range has continued to move forward in leaps, from single device intelligence to multi-device interconnection, and then into to the Internet of Things era.

Feb 11, 2020

ThinkVision 15th Anniversary B2C Global Social Campaign

The hardcore B2B tech brand first approach to click through B2C
Lenovo has been designing computer monitors for business use under the ThinkVision brand for 15 years. They offer full-function ergonomic stands, high performance specifications, multiple connectivity options and great value pricing. Over this time, it had exclusively used a channel marketing approach to communications giving its distributors all of the information and collaterals they needed to sell the product to their customers. Now in its anniversary year, it was time to think differently about ThinkVision marketing. Lenovo wanted to create a global brand enhancement program for ThinkVision that would connect directly with business customers and help drive sales with its distributors.
CHALLENGES
Our brief presented some significant challenges:

First, ThinkVision monitors are very practical devices so we would ...

Tags: Lenovo | Mobile | Social | Online |

Feb 11, 2020

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Haier Trade Show

ThinkVision 15th Anniversary B2C Global Social Campaign

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