While COVID-19 has been spreading all over the world, China has succeeded in effectively controlling it. Everything is gradually back to normal thanks to the achievements of health professionals. However, some of the city guardians such as cleaners, couriers and bus drivers, who play important roles in maintaining the city order, especially female workers, contributions are easily overlooked.
On the special day of May 20th (520 has a similar pronunciation of 'I love you' in Chinese), Clarins kicked off a campaign to show caring for those female outdoor workers, named 'Love for City Guardian, Protect Her Against the Sun'. On this day, caring stations on the streets were set up to send special gifts to these female workers.
The campaign has dramatically enhanced the emotional bonding with consumers, and the comprehensive effects of the new sunscreen product, Clarins UV Plus, were engagingly highlighted.
Tags: Clarins | Social | China |
Jan 05, 2022