RFI ASIA

Regional, Hong Kong
Discipline: Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, Creative/Graphic Design, Digital Marketing/Interactive, Health Care, Mobile, SEO/SEM, Social Media, Web Design Production/Development, PR (Consumer, Travel, Corporate, Healthcare, Press Release, Technology)

Contact Info:

RFI ASIA
RFI Hong Kong
Unit B&C 12/F Casey Aberdeen House
38 Heung Yip Road, Wong Chuk Hang
Hong Kong
Tel: +852 2237 1661

Personnel:

Senior Vice President, Asia

David Ko

Group Director

Max Wang

Executive Vice President, Regional Director of Asia and Managing Director, Greater China

Elan Shou

Branches/ Affil. :

Ruder Finn Bangalore, Ruder Finn Beijing, Ruder Finn New Delhi, Ruder Finn Guangzhou, Ruder Finn Hong Kong, Ruder Finn Malaysia, Ruder Finn Mumbai, Ruder Finn Shanghai, Ruder Finn Singapore, RF Thunder Beijing, RF Thunder Guangzhou, RF Thunder Shanghai

Year Established:

2014

No Of Employee:

18
Awarded Campaigns
Total Campaigns (9)
5
Top 1000 Brands
Total Clients (11)

RFI Asia is Ruder Finn’s award-winning, full service digital marketing division established in 2013. In 2016, Ruder Finn further strengthened the RFI Asia team with the acquisition of Daylight Partnership, one of Asia’s most innovative digital marketing consultancies. RFI’s strategic, evidence-based campaigns help clients tell their stories across myriad channels including ATL, social media and dark social, through immersive storytelling with Virtual and Mixed Reality (VR/MR). RFI ’s research arm delivers a suite of I&A products that help companies anticipate brand impact events (Predictive Analytics), increase influencer engagement (Influencer Mapping), prove marketing ROI (Correlation Mapping), and better understand their communities (Customer Journey Mapping).
RFI ASIA - Awards Won (16)
Award Show Award Category Campaign Name Year
The Holmes Report – IN2SABRE Awards Asia Pacific Digital Video (winner) Digital Video #ThisIsMyCNY 2019
The Holmes Report Digital Consultancy of the Year Digital 2018
The Holmes Report Asia-Pacific Regional Consultancy of the Year PR 2017
The Holmes Report Best Asia-Pacific Network to Work For PR 2017
Asia-Pacific Excellence Awards Microsite PR The Prudential Relationship Index 2016 2017
PR Awards Asia Asia-Pacific PR Campaign of the Year (Silver) PR The Prudential Relationship Index 2016 2017
PR Awards Asia Best Use of Braodcast/Video (Silver) PR The Prudential Relationship Index 2016 2017
Mumbrella Asia Awards 2017 Mumbrella Award for Collaboration Finalist Prudential Relationship Index 2016
Mumbrella Asia Awards 2017 Mumbrella Award for Culture Finalist Daylight Partnership 2016
Mumbrella Asia Awards 2017 Mumbrella Award for Innovation Finalist Sino VR @ Saikung 2016
Mumbrella Asia Awards 2017 Mumbrella Award for Insight Finalist K. Wah Soho East Pet Ice Cream Festival 2016
Mumbrella Asia Awards 2017 Social Idea of the Year Finalist Pacific Place Personalised Nutella 2016
Marketing Excellence Awards Best Food & Beverage Campaign Finalist “Make it Wonderful” Brand Relaunch 2015
Golden Pin Design Award Corporate Video Hong Kong Medical Museum Corporate Video 2015
Asia Pacific Sabre Awards Best Digital Campaign Finalist “Make It Wonderful” Brand Relaunch 2015
PR Awards Best Use of Social Media for PR Silver Sony Xperia Test Drive 2014
Show Reel
RFI ASIA Work (Total: 9 Awarded: 0)
Brand: CLP
Sector: Computer Software
Brand: Marriott Bonvoy
Sector: Travel & Leisure
Brand: HSBC
Sector: Financial Services
Brand: HSBC
Sector: Financial Services
Brand: Sino Group
Sector: Miscellaneous
Brand: Prudential
Sector: Household & Personal Care
RFI ASIA Case Studies (3)
Love is Diverse
Brand: HSBC
Key Objective: Brand – Launch/Reposition , Brand - Awareness , Brand - Loyalty , Product Launch
VR @ Sai Kung
Brand: Sino Group
Key Objective: Brand - Awareness , Customer Acquisition
Prudential Relationship Index
Brand: Prudential
Key Objective:
Major Brands (11)
Top 1000 Brand 2019 (5)
Marriott
L'Oreal
The Peninsula
Heineken
HSBC
Panerai
CLP
Sephora
The Peninsula Boutique
theDesk
Orbis

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The Campaign Asia-Pacific Team