Personnel:
Senior Vice President, AsiaDavid Ko
Group DirectorMax Wang
Executive Vice President, Regional Director of Asia and Managing Director, Greater ChinaElan Shou
Branches/ Affil. :
Ruder Finn Bangalore, Ruder Finn Beijing, Ruder Finn New Delhi, Ruder Finn Guangzhou, Ruder Finn Hong Kong, Ruder Finn Malaysia, Ruder Finn Mumbai, Ruder Finn Shanghai, Ruder Finn Singapore, RF Thunder Beijing, RF Thunder Guangzhou, RF Thunder Shanghai
Year Established:
2014
No Of Employee:
18
RFI Asia is Ruder Finn’s award-winning, full service digital marketing division established in 2013. In 2016, Ruder Finn further strengthened the RFI Asia team with the acquisition of Daylight Partnership, one of Asia’s most innovative digital marketing consultancies. RFI’s strategic, evidence-based campaigns help clients tell their stories across myriad channels including ATL, social media and dark social, through immersive storytelling with Virtual and Mixed Reality (VR/MR). RFI ’s research arm delivers a suite of I&A products that help companies anticipate brand impact events (Predictive Analytics), increase influencer engagement (Influencer Mapping), prove marketing ROI (Correlation Mapping), and better understand their communities (Customer Journey Mapping).
RFI ASIA - Awards Won (16)
| Award Show |
Award |
Category |
Campaign Name |
Year |
| The Holmes Report – IN2SABRE Awards Asia Pacific |
Digital Video (winner) |
Digital Video |
#ThisIsMyCNY |
2019 |
| The Holmes Report |
Digital Consultancy of the Year |
Digital |
|
2018 |
| The Holmes Report |
Asia-Pacific Regional Consultancy of the Year |
PR |
|
2017 |
| The Holmes Report |
Best Asia-Pacific Network to Work For |
PR |
|
2017 |
| Asia-Pacific Excellence Awards |
Microsite |
PR |
The Prudential Relationship Index 2016 |
2017 |
| PR Awards Asia |
Asia-Pacific PR Campaign of the Year (Silver) |
PR |
The Prudential Relationship Index 2016 |
2017 |
| PR Awards Asia |
Best Use of Braodcast/Video (Silver) |
PR |
The Prudential Relationship Index 2016 |
2017 |
| Mumbrella Asia Awards 2017 |
Mumbrella Award for Collaboration |
Finalist |
Prudential Relationship Index |
2016 |
| Mumbrella Asia Awards 2017 |
Mumbrella Award for Culture |
Finalist |
Daylight Partnership |
2016 |
| Mumbrella Asia Awards 2017 |
Mumbrella Award for Innovation |
Finalist |
Sino VR @ Saikung |
2016 |
| Mumbrella Asia Awards 2017 |
Mumbrella Award for Insight |
Finalist |
K. Wah Soho East Pet Ice Cream Festival |
2016 |
| Mumbrella Asia Awards 2017 |
Social Idea of the Year |
Finalist |
Pacific Place Personalised Nutella |
2016 |
| Marketing Excellence Awards |
Best Food & Beverage Campaign |
Finalist |
“Make it Wonderful” Brand Relaunch |
2015 |
| Golden Pin Design Award |
Corporate Video |
|
Hong Kong Medical Museum Corporate Video |
2015 |
| Asia Pacific Sabre Awards |
Best Digital Campaign |
Finalist |
“Make It Wonderful” Brand Relaunch |
2015 |
| PR Awards |
Best Use of Social Media for PR |
Silver |
Sony Xperia Test Drive |
2014 |
RFI ASIA Work
(Total:
9
Awarded:
0)
| Brand: |
CLP
|
| Sector: |
Computer Software
|
| Brand: |
Marriott Bonvoy
|
| Sector: |
Travel & Leisure
|
| Brand: |
HSBC
|
| Sector: |
Financial Services
|
| Brand: |
HSBC
|
| Sector: |
Financial Services
|
| Brand: |
Sino Group
|
| Sector: |
Miscellaneous
|
| Brand: |
Prudential
|
| Sector: |
Household & Personal Care
|
RFI ASIA Case Studies
(3)
|
Love is Diverse
|
| Brand: |
HSBC
|
| Key Objective: |
Brand – Launch/Reposition
,
Brand - Awareness
,
Brand - Loyalty
,
Product Launch
|
|
VR @ Sai Kung
|
| Brand: |
Sino Group
|
| Key Objective: |
Brand - Awareness
,
Customer Acquisition
|