Campaign Asia

Wednesday, 03 July, 2024

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Does adland need to up its game on short-form ads?

Charlotte Rawlings

Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.

WongDoody’s Grace Francis and Jamie Mancini depart

Brandon Doerrer

They served as global chief creative and design officer and executive creative director and global brand PR lead, respectively.

CreativeX report finds brands waste millions on assets that are never used

Eric Berger

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

How high-quality digital ad inventory buys can slash carbon emissions

Campaign India Team

A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.

Brands: Paying agencies to pitch works for everyone

Heather Delaney

If as an industry we largely sell two things—time and ideas—then why should we give one of these away for free, asks Gallium Ventures' Heather Delaney.

Editor's Picks

How agencies are safeguarding from being edged out by tech platforms

Matthew Keegan

With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.

Assembly brings on board former Publicis exec to lead global delivery

Staff Reporters

Shivaprasad Nair leaves Publicis after more than five years and will lead Assembly new practice, based in Bangalore.

Sri Lanka’s marketing industry needs ethics and standards

Thanzyl Thajudeen

The nation's industry leaders dedicate substantial time and resources to crafting top-notch ideas and campaigns, yet they often overlook the social and behavioural effects these efforts have on the public, says Mark and Comm's Thanzyl Thajudeen.

Events

Diversity Talks 2024: From challenges to change

Jul 17, 2024

Virtual, APAC

[In Person] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands

Jul 26, 2024

Junior Ballroom, Level 3, Raffles Avenue, The Ritz-Carlton, Millenia Singapore, Singapore

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