Campaign Asia

Thursday, 27 June, 2024

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EBay shortlists three agencies in global media review

Shauna Lewis

The review began in April.

Cannes Lions 2024 in review: 17 marketers look back at the festival that was

Joseph Arthur

Industry experts gleaned valuable insights from the festival, covering AI, innovation, sustainability, CTV, and retail media.

Meta: AI will increase the 'need for agencies'

Lucy Shelley

AI will open up new work and new business opportunities, according to Meta.

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How Guinness grew sales by using social media to target women and younger people

Charlotte Rawlings

Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.

Deloitte: Indian consumers shift to value-conscious purchases

Campaign India Team

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

Editor's Picks

Embracing my truth as a gay Muslim man

Amirul Nasir

Growing up in a strict Muslim family in Singapore, coming out as queer seemed impossible. But a pivotal moment taught RGA's Amirul Nasir the importance of living authentically and the power of patience and support.

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Agencies heavily invested in gen AI in 2023—has it paid off?

Shawn Lim

AGENCY REPORT CARD ANALYSIS: In 2023, gen AI and cookieless solutions were top priorities for APAC agencies. We analyse our annual report cards to pick out innovation progress and point out where agencies are still falling short.

Yum Brands hands $400 million media account to Publicis in China

Shawn Lim

EXCLUSIVE: The KFC and Pizza Hut parent-company has ended its 26-year relationship with GroupM in China, becoming the third brand to do so in recent months.

Events

Diversity Talks 2024: From challenges to change

Jul 17, 2024

Virtual, APAC

[In Person] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands

Jul 26, 2024

Junior Ballroom, Level 3, Raffles Avenue, The Ritz-Carlton, Millenia Singapore, Singapore

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