Campaign Asia

Friday, 12 March, 2021

WPP makes $3.89 billion annual loss after Covid hits value of agencies

Gideon Spanier

Impairment relates to "historic acquisitions".

JD.com posts 31% jump in Q4 revenue

Julienna Law

China's ecommerce giant drove US$34.4 billion in revenue in the fourth quarter, reiterating the staying power of online shopping.

The brand that made $3 million in digital sneakers discusses future of NFTs in China

Gemma Williams

RTFKT's sneaker drop with Fewocious earned US$3 million. Now, it's auctioned off a gold sneaker for Chinese New Year on China's digital marketplace, Treasureland.

Essity Pain Museum exposes 'gender pain gap'

Staff Reporters

A virtual 'Pain Museum' to spotlight real life experiences of period pain has been created by Ketchum for Essity, the parent brand of Bodyform.

Women to Watch Greater China 2021: Eva Weng, MediaCom China

A powerful presenter and strong relationship-builder, few have as much expertise in engaging luxury clients in China.

Editor's Picks

Campaign Asia-Pacific launches Tech MVP

Jessica Goodfellow

Nominations are now open for the most exceptional technical talent within the marcomms industry and the most innovative products from Asia-Pacific, as part of Campaign's inaugural tech project.

Mars CMO credits long-term commitment for its creative success

Robert Sawatzky

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.

Mars named 2021 Spikes Asia Advertiser of the Year

Staff Reporters

The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.

Facebook eyes emerging markets with Instagram Lite

Jessica Goodfellow

The social-media network is courting developing markets with a more data-efficient app that doesn't feature advertising and requires only 2 megabytes to download.

Events

Digital Marketing Workshop Series

Mar 24 - Jul 21, 2021

Virtual

Digital Marketing Workshop Series: Digital Marketing Fast Track

Mar 24 - 25, 2021

Virtual

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