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Crafting an effective OTT strategy
Staff Reporters
As OTT reaches critical mass in Asia-Pacific, learn how to plan and execute a successful OTT strategy in this week's Crash Course.
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The art of household clutter
Robert Sawatzky
INSPIRATION STATION: Chinese pop artist Li Bangyao's Bangkok exhibit gives us pause to consider what happens to the value of household objects over time.
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Campaign Asia-Pacific launches Tech MVP
Jessica Goodfellow
Nominations are now open for the most exceptional technical talent within the marcomms industry and the most innovative products from Asia-Pacific, as part of Campaign's inaugural tech project.
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For crisis management, bring in the dancing robots
Minnie Wang
A crew of 11 waltzing robots spraying sanitizer, plus exemplary use of sensible crisis-management principles like transparency, helped Hong Kong shopping destination K11 Musea bring visitors back after a Covid outbreak.
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Who moved jobs? Who won new business?
Catch up on the week's people moves and business wins, including Publicis Groupe Malaysia, BBDO, Trip.com, Finn Partners, The Insights People, TotallyAwesome, Doctors on Demand, The Core Agency, Love Media, BCW, Dentsu Philippines, Kantar, and many more.
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Hans Zimmer scores Oppo ringtones
Rahul Sachitanand
The Chinese smartphone maker secured the famed composer to upgrade the sounds on its latest phone, and has also lined up photography-related activations involving National Geographic and global ambassador Eddie Redmayne.
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Can creative power Publicis' plan B?
Staff Reporters
AGENCY REPORT CARD: The agency network has been known for years for its strong, independent creative agencies. With Power of One being the new anthem, we analyse how this sum-of-the-parts strategy fared in 2020.
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