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Friday, 26 February, 2021

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How FMCG giants defied Covid downturn to up marketing spend in 2020

Maria Iu

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

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After much debate, Australia's Parliament passes news media code

Staff Reporters

Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 was passed after a series of amendments.

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Indian media industry bodies face-off against Google, government

Campaign India Team, Staff Reporters

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

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96% of Hong Kong PR pros don't receive compensation for overtime: HKPRU

A new survey shows that unpaid overtime hours is still very much an issue, and a possible loophole in the national employment policy could put higher-paid senior staff at risk.

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Women to Watch Greater China 2021: Nicoletta Stefanidou, Tinker Tailor

Using experience garnered across multiple continents and industry sectors, Nicoletta Stefanidou founded an agency that built substantial momentum despite the prevailing conditions in 2020.

 
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Editor's Picks

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Facebook bans Myanmar military and ads from military-linked companies

Rahul Sachitanand

This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.

 
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Spikes Asia Awards 2021: Campaign's contenders 2

Staff Reporters

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

 
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Hyundai Motor replaces CMO

Robert Sawatzky

Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.

 
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Consumers in APAC concerned about worsening inequalities and don't want brands to sell dreams: Report

Jessica Goodfellow

Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.

 
 

Events

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MediaWorks Online 2021

Mar 9 - 12, 2021

Virtual

 
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Digital Marketing Workshop Series

Mar 24 - Jul 21, 2021

Virtual

 
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