Thursday, 05 November, 2020

Nissan’s marketing head on consumer targeting and revising the agency model

Surekha Ragavan

Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

How marketers embrace ecommerce and make their brand stand out

Rahul Sachitanand

ASIA'S TOP 1000 BRANDS WEBINAR: Brands need to devise unique communication plans to interest consumers tired of stale content, top executives from Shopee, TripAdvisor and Celtra tell us.

Hear from Gojek marketing head Ainul Yaqin: Free webinar today at 1 pm

Join us at 1 pm SG/HK for the last of this week's three Top 1000 Brands webinars, a fireside chat with Ainul Yaqin, group CMO at Gojek. We'll talk not only about his approach at Gojek but also the general move toward local brands visible in this year's research.

AI bias is not always bad in marketing

Min Sun

Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.

In a volatile world, your home is your refuge

Ad Nut

Ikea's new campaign, via TBWA Singapore, says that your home can be a buffer to the noise and fragility of the outside world.

Dentsu launches commerce offering in Singapore

Plus, news from Special Group, World Communication Forum Association (WCFA), Watchfinder & Co, Gusto Luxe, Weber Shandwick, CNN International Commercial and more, in our always-growing roundup of people moves and business wins.