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Friday, 15 May, 2020

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As it pivots from fashion to essentials, Zalora's CMO leans on personalised marketing amidst a pandemic

Rahul Sachitanand

Ahead of his appearance at Campaign Connect, Jo Bjordal, discussed the way forward, as the ecommerce company has rapidly shifted focus, right in the middle of the COVID-19 break out.

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Twitter shifts APAC PR duties from Golin to The Hoffman Agency

Surekha Ragavan

The brief includes capitalising on conversations around #Kpop in South Korea.

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Quartz, Buzzfeed retrench staff amid COVID-19 crunch

Jessica Goodfellow

News publishers are taking drastic cost-cutting measures as they deal with plummeting ad revenue. In APAC, Buzzfeed's Australian staff and Quartz's Hong Kong office are affected.

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Down the COVID hole: Inspired by Alice In Wonderland

Meena Kaushik

What can a famous book from 1865 tell us about our COVID-ravaged world today? A whole lot, according to a social anthropologist and semiotician.

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Bending it like Beckham and living healthier, better, longer lives

Ad Nut

Insurer AIA brings iconic footballer David Beckham and club Tottenham Hotspurs together in a purpose-driven campaign that will give them--and us--answers to nagging wellness questions

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Who's moving and winning?

Our roundup of people moves and business wins includes Hill + Knowlton, HSBC, Deliveroo, Star Media Group, Leo Burnett, Publicis Sapient, Carousell, Ogilvy Consulting and too many others to list.

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Promoted

TikTionary: Video dictionary for a new generation

Staff Writer

TikTok launches TikTionary, an ambitious effort to connect users from different cultural and language backgrounds.

 
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Editor's Picks

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Publicis Groupe wins Sephora NA media duties worth more than $200m

Oliver McAteer

The account will be led by Digitas and is believed to be powered by Epsilon.

 
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The Taboo topics brands need to avoid in China

Jiaqi Luo

In China’s post-virus world, more topics need to be added to the list.

 
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Dentsumcgarrybowen names Hong Kong leaders

Staff Reporters

Simone Tam, Popo Hu and Jeffry Gamble take up leadership roles in the new omnibus creative entity.

 
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Photos: Mindshare holds its own DMA awards ceremony

Staff Reporters

Campaign wasn't able to host a ceremony for the Digital Media Awards this year, so Mindshare China threw its own celebration of its wins.

 
 

Events

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Event Marketing Awards 2020

May 21, 2020

Zoom

 
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Campaign Connect

Jun 2 - 3, 2020

Online for 48 hours

 
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