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Tuesday, 21 April, 2020

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Crisis forces changes in the influencer game

Rahul Sachitanand

Slashed budgets put the onus on KOLs to devise content relevant to a homebound audience, while brands tweak influencer strategies and messaging. A look at how the influencer game is changing, and what lies ahead.

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Ampverse, Unruly to offer smarter targeting of gamers

Jessica Goodfellow

The partnership will offer brands a way to leverage the "explosion" of esports and gaming as a result of enforced isolation.

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Oppo names new top global marketer

Rahul Sachitanand

Lie Liu replaces Brian Shen, who departs due to unspecified medical reasons.

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Asia-Pacific youth more hopeful amid COVID-19, but less trusting of others

Jessica Goodfellow

Young people in APAC are leaning on humour and inspirational stories to get them through the pandemic, but are less trusting than their counterparts in other regions that everyone is doing their part.

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Pandemic brand reactions: Alibaba, Shopee, Deliveroo and more

Staff Reporters

From aid to advice to product impact, read our compilation of what CMOs and brands are saying and doing to help employees, customers and the public.

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Check out this week's moves and wins

Changes to DAN China's investment leadership, Digitas China's trio of wins, and retentions from Leo Burnett and Happy Marketer feature in our moves and wins news roundup.

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Singapore creative output stands out for Publicis Worldwide

Staff Reporters

AGENCY REPORT CARD: See Publicis Worldwide's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

 
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Editor's Picks

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Will the experience and events business never be the same?

Ben Taylor

It's more likely we'll experience a return to normalcy, but with the addition of virtual elements honed during corona, and this is where the opportunity lies, says the APAC CEO of Project Worldwide.

 
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Cannes Lions announces live platform to educate and inspire global creative community

Lindsay Stein

"It's become clear that creative matters more than ever right now."

 
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P&G promises not to 'pull back' on marketing as coronavirus boosts sales

Simon Gwynn

FMCG giant saw increase in organic sales in first quarter.

 
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Susana Tsui leaves TheAsianparent after six months

Jessica Goodfellow

The former China CEO at Dentsu Aegis Network only joined the publication in September.

 
 

Events

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Webinar: Programmatic for All: Building Data Driven and Transparent Media Practices

Apr 23, 2020

Webinar

 
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