Staff Reporters
Apr 21, 2020

Move and win roundup: Week of April 20, 2020

Droga5, Nielsen, SAM Communications, Mirum, Edelman, DAN China, Amplifi, Digitas, Leo Burnett, Jeep, Happy Marketer and more to come, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover April 20 through 24 2020. 
Catch up on past people moves and business wins

Maserati has appointed Droga5 as its global creative agency of record starting in May. Droga5 will be responsible for combining creative and brand strategy into digital strategy and services that have been overseen by Accenture Interactive since its appointment as Maserati’s digital agency of record in 2017. The first creative work is expected to debut in the second half of 2020. In China, Droga5 and Accenture Interactive China’s team will take over regional brand creative responsibilities.

Nielsen appointed Andrea Borelli as managing director for Nielsen Hong Kong and Macau, reporting to Cindy Shin, developed Asia leader, Nielsen Global Connect. Borelli will play a key role in meeting the company's growth goals and refining Nielsen's Hong Kong and Macau strategies. He has more than 15 years of senior management experience, including several senior roles at Nielsen, such as commercial leader for the Netherlands and client service director for global accounts, as well as managerial positions with various FMCG manufacturers.

SAM Communications reported a retainer appointment from Cai Lan Vegetable Oil Company (Calofic) as well as an appointment as strategic PR agency for Converse Vietnam. For Calofic, the agency will handle brands including Simply, Kiddy, Olivoila, Meizan (cooking oils) and others. The appointment includes messaging, content creation, media and analyst relations, and event support. For Converse Vietnam, the agency will work across PR, digital and social media as well as helping the client manage and engage with its influencer community, Converse_X_. 

Mirum appointed Mohit Ahuja as director of brand strategy and client services, based in Mumbai. He has two decades of agency experience including with McCann, Ogilvy, DDB and most recently an eight-year stint with 82.5 Communications as senior vice president. Ahuja will report to the joint CEO Hareesh Tibrewala.

Edelman has appointed Jasmine Bahen as APAC chief talent officer. She will oversee all aspects of talent and human resources strategy for the region, and help to drive the culture, engagement and performance of employees. Prior to joining Edelman, Bahen worked with NBC Universal where she led the talent function in APAC before moving to Los Angeles to take on a global remit. In her new role, she will report to Marie-Claire Barker, global chief talent officer.  

Dentsu Aegis Network has appointed Sara Si as President for Amplifi China. Si re-joined Dentsu Aegis Network in 2018 from Dior China with previous roles including vice president for GroupM China, managing director for MEC, as well as CEO for Dentsu Aegis performance digital brand, iProspect. The previous president for Amplifi was Tsuyoshi Suganami who returned to Tokyo at start of 2020 to take up a new role within Dentsu. Meanwhile, Lisa Wei, chief investment officer for DAN China is leaving the business next month after nine years to join her family in the U.S. In a release, Wei said that Si has already been helping DAN China strengthen its position, while Si noted there will be more "exciting" transformational media investment strategies to come. 

Digitas China has announced they've won 3 clients through remote working and pitching via "cloud offices" during the peak of the coronavirus epidemic: Zeiss COP, Abercrombie & Fitch, and Wellington College China. The agency says it won the Zeiss optics (Zeiss COP) series of Terra ED telescope outdoor integrated campaign business during a "fierce pitch process", a project that includes digital creative, social and media, KOL cooperation, and video production. The A&F win was for digital marketing strategy, particularly CRM, including its diffusion line Hollister Co. beginning May 2020. Finally, Digitas will assist its client Wellington College China in developing digital platforms to enhance user experience 

FCA India, the manufacturer behind ‘Jeep’ brand vehicles in India has retained Leo Burnett as its creative agency after a multi-agency pitch. Leo has been the creative partner on the account for the past 4 years. The account is handled out of the Mumbai office. Rahul Pansare, CMO & head of PR, at FCA India said Jeep needed "a partner who could best optimize our marketing strategy. In the pitch-process team Leo Burnett was best aligned with our vision and came with some very unique and innovative ideas .”

Merkle's digital marketing agency, Happy Marketer has been re-appointed to drive data-driven marketing for Pegipegi, Indonesia’s top online travel agency, for the third consecutive year. This year the agency will be tracking Pegipegi’s marketing initiatives performance across paid, owned and earned channels and will help the travel agency transform, optimise and scale their marketing. Gharda Derrian, revenue manager at Pegipegi said the brand needs to have stronger data serving relevant marketing campaigns and "Happy Marketer has helped us enabling customer journey insight for revenue maximization for these past two years and we are thrilled to continue our partnership with them”.

Related Articles

Just Published

2 days ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

2 days ago

How Huawei is using local projects to try to ...

Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.

2 days ago

Milo positions itself as a sports drink in Vietnam

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

2 days ago

Singapore’s top influencer investigated for racist ...

Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.