View in web browser
 
Banner Ad 1

Wednesday, 02 October, 2019

Image Alt Text

Will a new CEO change McCann's fortunes in Japan?

David Blecken

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

Image Alt Text

What is digital placemaking?

Staff Reporters

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

Image Alt Text

App uses tactile feedback to teach breast self-exam techniques

Staff Reporters

Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.

Image Alt Text

Hooq forms OTT and gaming advertising alliance

Jessica Goodfellow

The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.

Image Alt Text

Iflix introduces open bidding

Jessica Goodfellow

The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.

Image Alt Text

Moves: Weber Shandwick, LinkedIn, Happiness, GOVT, more

Check out this week's growing collection of appointment and account news.

Image Alt Text

Women to Watch 2019: Janet Kwan

Meet Janet Kwan of The Trade Desk and 39 other Women to Watch in APAC marketing and communications.

Image Alt Text

Instagram adds alerts to ecommerce trial

Daniel Farey-Jones

Brand followers can get reminder when new products go on sale.

 
Island Ad 1
 

Editor's Picks

Image Alt Text

The Work: New ads from Manulife, Playstation, Carousell

Our commercial-obsessed pal Ad Nut's latest finds include a rain of game icons, the return of a 1990s HK TV character, and the social virtues of selling your old stuff.

 
Image Alt Text

Geometry's Jon Hamm steps down as global creative chief

Lindsay Stein

The WPP shop plans to announce new creative leadership soon.

 
Image Alt Text

Edelman promotes Matthew Harrington to global president

Thomas Moore

'It's too big a job for me to do myself,' Richard Edelman said about handing off the president role to Harrington.

 
Image Alt Text

Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China

Cindy Gu

No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.

 
Image Alt Text

Keeping pace with... Google's Tara Mckenty

Jessica Goodfellow

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

 
Image Alt Text
Promoted

The fight against rising mobile and CTV ad fraud

Staff Writer

Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.

 
 

Events

Image Alt Text

The Power of an Authentic Voice

Oct 22, 2019

Play Den, The Arts House, 1 Old Parliament Ln

 
Image Alt Text

Japan/Korea Agency of the Year 2019

Nov 27, 2019

Tokyo

 
Island Ad 2
Banner Ad 2
 
For information about this email newsletter, please contact:
Matthew Miller [email protected]
 
For information about sponsoring this email newsletter, please contact:
Gareth Scott [email protected]
 
 
You are currently subscribed to the Campaign Asia Bulletin as: *|EMAIL|*
 
Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.
 
To unsubscribe: Click Here
 
Copyright © 2019 Haymarket Media Ltd. All Rights Reserved.