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Friday, 20 September, 2019

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Commercial models must catch up to live sports consumption

Jessica Goodfellow

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.

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Women to Watch 2019: list coming on Monday

Staff

All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.

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See it Be it finalists on female leaders they look up to

Staff Reporters

Finalists of Spikes Asia's women acceleration programme open up about the leaders who truly inspire them.

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Deliveroo appoints Initiative for global media

Staff Reporters

Interpublic shop won account after competitive pitch.

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Publicis China parts ways with executive following subway incident

Matthew Miller

A video circulated on Weibo showed an angry confrontion in which the man was accused of taking 'upskirt' video.

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HK hotel pleads for government assistance in 'trying time'

Staff Reporters

Tourism industry revenues have plunged by 40%, and local brands are taking a hit.

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Innovation Spikes award shortlist announced

Staff Reporters

Six of 28 entries across APAC have made the first cut, with live judging to take place during the festival.

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Keith Weed joins WPP board

Ben Bold

Weed retired from Unilever in May.

 
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Editor's Picks

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Premium

Making a statement: when fashion meets protest

Olivia Parker

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

 
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All the week's people moves and business wins

Briefs on S4 Capital, Rice, PHD China, TBWA Singapore, MediaCom Thailand, The Works, RedEngine SCC, CampaignLab, Digitas, PHD, and MANY more.

 
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Back-to-school shopping shouldn't be terrifying

Ad Nut

THE WORK: 'Back-to-school essentials' for Sandy Hook Promise by BBDO.

 
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Is flexible working in adland just a pipe dream?

Sara Spary

Can flexible working ever work in an industry historically beset by presenteeism?

 
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'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO

Surekha Ragavan

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.

 
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Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud

Jessica Goodfellow

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.

 
 

Events

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Japan/Korea Agency of the Year 2019

Nov 27, 2019

Tokyo

 
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South Asia Agency of the Year 2019

Dec 3, 2019

Mumbai

 
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