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Wednesday, 18 September, 2019

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The gameplan for football brands: more China, India, women and tech

Robert Sawatzky

The marketing match between leagues and teams across Asia is well underway, according to leaders from FIFA, La Liga and Arsenal FC.

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Havas acquires another digital agency in India

Staff Reporters

Langoor also has offices in the Middle East and Australia.

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We can barely keep up with this week's people moves

Briefs on PHD China, TBWA Singapore, MediaCom Thailand, The Works, RedEngine SCC, CampaignLab, Digitas, PHD, Geometry, Golin, PubMatic, YouAppi, WPP, BBH, and MANY more.

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You gotta have purpose: WE Communications report

Surekha Ragavan

TOP OF THE CHARTS: Brands have never been more pressured to lead with purpose, according to WE Communications latest 'Brands in Motion' research.

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Malaysian radio station releases street food video in response to Netflix snub

Surekha Ragavan

Netflix failed to include Malaysia in its street food series, so Malaysians decided to take matters into their own hands.

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Electronic brands nosedive in Vietnam; Oppo bucks trend

Jessica Goodfellow

Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.

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Michael Rubenstein departs AppNexus one year after AT&T acquisition

Jessica Goodfellow

The president of AppNexus is stepping down from the business after completing the adtech unit's integration into AT&T's Xandr

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Modern dating in adland

Tim West

The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?

 
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Editor's Picks

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What's the meaning of this? The new Essence branding

A reworking of the agency's logo and overall style aims to better convey "the meaning in our name" and "evoke the balance between ideas and data". What do you think?

 
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Lego launches first brand campaign in 30 years

THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

 
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How this one lesson from TV can make your digital budget work harder

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.

 
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Promoted

DoubleVerify Roundtable: How to maximise media quality

Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.

 
 

Events

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Japan/Korea Agency of the Year 2019

Nov 27, 2019

Tokyo

 
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South Asia Agency of the Year 2019

Dec 3, 2019

Mumbai

 
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