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Wednesday, 22 January, 2020

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Netflix sees biggest jump in APAC memberships in Q4

Staff Reporters

SVoD service also announces deal with Japan's Pokémon global subsidiary to premiere newest animated movie exclusively on Netflix outside Japan and Korea.

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In SEA e-commerce, China-fication is only part of the story

Jeremy Webb

The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.

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Don't miss Airbnb China's impressive CNY film

Ad Nut

The brand's wordless animated tale is sweet and perfect, right down to the tagline at the end.

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Indonesian and Thai consumers most chatty about brands online: Nielsen

Rahul Sachitanand

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

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Rubicon Project grows DOOH inventory with Asiaray deal

Jessica Goodfellow

TECH BITES: The adtech company noted that DOOH is a "rapidly growing channel" in Asia-Pacific.

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Newsmakers: Leo Burnett India, Grey Group India, Craft Worldwide Japan, Kingdom Digital, more

It's already been a busy week for people moves and business wins. Catch up on the latest here.

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Creator and influencer council launches in Philippines

Staff Reporters

A code of ethics will be established by members, a step in the right direction for the country’s influencer marketing scene.

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Meet the 2019 40 Under 40: Andreas Krasser

Staff Reporters

Read about Andreas Krasser of DDB Group Hong Kong, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

 
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Editor's Picks

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AIA shows Malaysia the 'Ong-ly way' to prosper

Ad Nut

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.

 
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Publicis Groupe names new China CEO of media and digital

Robert Sawatzky

Cary Huang previously led the Chinese operations of Kinetic, GroupM OOH and IPG Mediabrands.

 
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Digitas India CEO to join Google

Campaign India Team

Amaresh Godbole will be stepping down from the position in March.

 
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Zomato eats into Uber, acquires food business in India

Campaign India Team

Uber CEO has promised this does not spell the end of its India presence.

 
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Promoted

Dare to be human: the value of brand storytelling

Staff Writer

In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.

 
 

Events

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Campaign360 2020

Mar 4, 2020

Raffles Singapore

 
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Event Marketing Awards 2020

Mar 17, 2020

Hong Kong

 
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