tiktok

4 days ago

TikTok reveals Symphony creative AI suite

The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools at its product summit on Wednesday morning.

May 10, 2024

TikTok global comms head exits

Hilary McQuaide says she is leaving the platform for “a new adventure.”

May 8, 2024

TikTok sues the US government to prevent potential ban

TikTok argues that its First Amendment rights will be infringed upon should the ban be upheld.

May 8, 2024

How Google, Meta, Snapchat and TikTok are attempting to eclipse each other

At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.

Apr 28, 2024

A forced TikTok sale has agencies wary of an X repeat

Agencies fear the wrong owner could push users off the platform.