PR
Campaign360 2024: Day two highlights
Catch the highlights from the two-day event (May 14-15) on all things disruption, AI, creativity, and more.
Women Leading Change Awards 2024: Winners revealed
See the full list of winners of the eighth Women Leading Change Awards.
From niche to mainstream: The rapid rise of the creator economy
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
Agency Report Card 2023: Dentsu Creative
It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify.
Raft of agencies sign up to IPA mental-health pledge for employees
Sixty-seven agencies have signed up to the People First Promise, revealed to coincide with Mental Health Awareness Week.
Move and win roundup: Week of May 13, 2024
FCB, RGA, Special, Buick, UM, Dentsu, BCW, Hill & Knowlton, Block71, and more in our weekly collection of people moves and account news.
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
Baidu PR head departs company following controversial videos
Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.
TikTok global comms head exits
Hilary McQuaide says she is leaving the platform for “a new adventure.”
Clean Creatives hands 'awards' to Edelman
Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners – deeming them ‘the awards no agency wants to win’.
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Baidu PR head apologises after backlash sparked by controversial videos
In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.
Apple's 'Crush' ad elicits backlash from marketing and PR pros
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Move and win roundup: Week of May 6, 2024
Vero, DoubleVerify, Havas, BBH, Mediacorp, CNN, FCB, Dentsu, The Womb, PHD, TBWA, BBDO and more, in our weekly collection of people moves and account news.
Like Dolby audio, child abuse may be 'all around you' in powerful Cheil film
The takeoff of Dolby's iconic cinema prelude effectively highlights the need to report violence against kids on behalf of Save the Children Hong Kong.
Mixed-reality marketing: how AR can help future-proof brands
No longer an expensive add-on, augmented reality can now present a low cost and novel way to reach new audiences in a media saturated world.
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Ogilvy Hong Kong, Dentsu Japan and The Monkeys in Australia win Grand Clios
The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.
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