Future Receipt
From 250.000.000 people of Indonesia, only less than 1.250.000 are investing. 9.800.000 prefer savings, and others still trust their mattresses. This is in contrast of the fact that bank saving interest rate is lower than inflation rate, and therefore, saving is not the best investment. How can we tell this fact to the people?
Planning & Execution
We provoked consumers to take action by confronting them with “the cost of their future” in order to demonstrate that hiding money or saving-account interest rates cannot possibly match the growth of inflation rates. We teamed up with several large supermarket chains and launched FUTURE RECEIPT. When paying for groceries, shoppers received two receipts; their actual receipt with today’s normal prices and one receipt showing inflated prices 5 years from now. At the bottom of the future receipt, we strategically placed QM Financial’s logo, phone number and website in order to drive people to initiate contact.
Effectiveness / Results
QM Financial received 45% more calls than the previous month, 600+ clicks per day on www.qmfinancial.com, and 19% investment growth in Indonesia.