To bring awareness to the Japanese market about the new Scorpion Sauce, we developed an engaging game for our audience.
Planning & Execution
Users were directed to the game via IG, where they could shake a bottle of scorpion sauce (the right number of times) to win a bottle of their own. Keeping the game design simple and well connected to the product, made it accessible to the audience and resulted in high completion (73%) and engagement rate. In addition, made to educate users on the qualities of Scorpion Sauce, we sent out seeding cards to KOLS, which was effectively put to use in the captions that accompanied the UGC. Instead of commenting just on the spiciness, many reviews included comments on the sweetness and savory qualities of the sauce.
Effectiveness / Results
9 K+ UNQIUE SITE VISITORS
6.6 K GAME PLAYS
69 K TRUE ENGAGEMENTS
2 M TOTAL REACH