An Asian white goods manufacturer had plans to conquer the European market, but needed to design a market entry strategy.
Planning & Execution
An Asian white goods player wanted to conquer the European market with the launch of a new hero product series. However, it has hardly been active in Europe before and a solid market entry strategy was necessary. globeone assessed requirements and roadblocks, deriving concrete steps to overcome entry barriers.
Effectiveness / Results
A market entry roadmap and “go live” strategy for different European markets were developed, including an appropriate local execution partner selection and locally adapted communication approaches.