Sunny Sale

Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How could Emart increase sales between 12pm and 1pm every day?

Planning & Execution

We decided to give people a unique shopping experience that was only available at lunchtime. So, we created large three-dimensional QR codes that used sunlight and shadow so they could only be scanned between 12pm and 1pm. If a Shadow QR Code was scanned between, people could enjoy special offers to purchase items via the Emart mobile app. The campaign was such a hit that it was expanded from 13 locations to 36.

Effectiveness / Results

More than 12,000 coupons were issued during the campaign and new Emart online membership increased by an incredible 58% from the previous month. Furthermore, sales grew by 25% during lunch hours during that month. The Shadow QR code promotion also received major media coverage over several months. The campaign had also brought some sunshine to people's lives.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team