Initiative is a global communications network within IPG Mediabrands, one of the world’s preeminent media services entities and part of the Interpublic Group (NYSE: IPG). Initiative believes in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with our insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by our talented team, industry leading tools, processes and behaviors. Initiative employs more than 2500 creative and dynamic colleagues in 94 offices in 73 countries managing approximately $14 billion in billings annually. Initiative’s comprehensive range of communications services include: insights and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and commu...

Newcast offers creative and project management expertise to clients across three broad areas of scope: Branded Content (e.g. advertiser-funded TV and web-series, social content, mobile or social apps), Media Partnerships (e.g. editorial brand integrations into TV shows, press features, radio shows) and Live Brand Experiences (e.g. experiential, event sponsorship). Our broad scope means we can neutrally advise clients on their ‘owned’ content strategy, including social media strategy, as an integrated part of their overall communications strategy.