Mirum is a leading digital firm within the VML global network of 26,000 creators across 50+ markets. It combines international scale with deep local insight to deliver transformative digital and physical experiences. Renowned for its award-winning innovation team, Mirum specialises in strategy, experience design, e-commerce, technology, and enterprise solutions. The firm helps brands thrive by sparking new perspectives, building what works, and improving what doesn’t. With a relentless focus on innovation and human-centric design, Mirum crafts connected visions that reshape how people think, buy, and behave—across web, mobile, and commerce touchpoints. As part of WPP, Mirum serves as a key hub for enterprise technology in Hong Kong and Greater China.