Beverages | Agency Portfolio

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

The Macallan, a key brand under Edrington Group, was set to launch a new collection in their travel-exclusive range. However, no offline-to-online strategy had been planned for their in-store activations. Without an O2O strategy, the customer journey would be fragmented, isolating the opportunity to engage with customers to the in-store experience only. This would also be a missed opportunity for data collection, a key component to better understanding customer behaviour and campaign performance.

Feb 26, 2025

Tea so nice, Brits won’t shut up about it

If there’s one thing that the Brits are known for, it’s tea! Over 100 million cuppas are drunk every day in the UK, making the Brits one of the world’s largest tea consumers. As tea connoisseurs, they have their favourites - with Yorkshire Tea coming out on top in a recent poll. Last year, Yorkshire Tea launched down under and has since been ranked the best-tasting black tea in Australia by CHOICE. To celebrate, whilst raising awareness for Aussies who haven’t yet tried Yorkshire Tea, we launched a cheeky OOH and experiential campaign in Sydney and Melbourne.

Tags: Yorkshire Tea | Out of Home | Australia |

Jan 23, 2024

Bon Juk(Porridge)

Jul 04, 2017

eCommerce

City’super is Hong Kong’s mega lifestyle specialty store with a focus on good quality foods, produce and lifestyle needs. Our client had an older ecommerce platform that did not represent the brand fairly and required an overhaul of the platform to meet today’s digital capabilities. City’super also wanted to enhance their digital brand experience and create a content rich site to support its eCommerce business.

Jan 28, 2015

DONATING 2-BARCODE WATER

Minewater wanted to show that its purified and mineral-rich water was good for everyone. So, they launched a campaign to help the millions worldwide who don't have safe drinking water. Research showed that 89% of people wanted to donate, but in reality only 0.9% actually donated. How could the company connect with people and also make it easy for them to donate?

Nov 30, 2012

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The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

Tea so nice, Brits won’t shut up about it

Bon Juk(Porridge)

eCommerce

DONATING 2-BARCODE WATER

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