Retail | Agency Portfolio

UnderArmour Curry Flow 9 x Sesame Street 2022

Feb 29, 2024

Under Armour Combine 2022

With the debut of the first UA Combine, the 1-day fitness competition challenges athletes to push their limits and benchmark their performance against other athletes in their country. Competing athletes will go through 8 tests, challenging their Agility, Stamina, Vertical, Power, Endurance, Strength, Speed, and Cognition. Points will be earned for each completed test and athletes will be ranked according to their result.

Feb 29, 2024

Costa Coffee x Didi

Cooking Brand Preference Amidst Boiling Competition
Around the world each year coffee consumption increases by 2%. By comparison, in China coffee consumption is increasing at an annual rate of 15% - 20%. On average, each person drinks up to 20 cups of coffee per year in China compared to the average consumption in a more mature market of around 400 cups. Clearly there is a lot of potential yet to be captured in China’s growing coffee scene. As a veteran British coffee brand, Costa has always been loved by Chinese consumers for its coffee quality. While coffee culture in China is relatively under-developed compared to other markets round the world, market competition is nonetheless relentless. Rival international brands are doubling down on store openings. A new wave of boutique coffee shops are stimulating a lot of visitation from coffee lovers seeking quality products and atmosphere. Plus, new coupon issuing brands compet...

Feb 11, 2020

Fendirumi Surprise

Fendi wanted to make a splash on the social media scene for the grand re-opening of their flagship boutique on Hong Kong’s famed Canton Road. They had to stand out amongst Hong Kong’s saturated market of luxury fashion brands and grab the attention of Hong Kong’s mobile-loving social media users.
Given the recent extraordinary success of Pokémon Go in Hong Kong, an AR (artificial reality) component was required for the re-opening’s cocktail party to fuel the buzz on social media and draw shoppers to the store.

Nov 03, 2017

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UnderArmour Curry Flow 9 x Sesame Street 2022

Under Armour Combine 2022

Costa Coffee x Didi

Fendirumi Surprise

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