Singapore | Agency Portfolio

Breathe In Nature

The challenge was to engage younger consumers in a way that felt relevant to their lifestyles, while strengthening Ricola’s positioning around wellness, balance, and connection to nature. Beyond brand building, Ricola also required a commercially viable mechanic that could drive incremental purchase without discounting, deliver high perceived value, and remain true to Ricola’s heritage, resulting in a proposition that was both aspirational and difficult for competitors to replicate.

Feb 25, 2026

100 Years of Goldbears

To mark the 100th anniversary of its iconic Goldbears, Haribo aimed for a campaign that would go beyond driving short-term sales. The brand sought to celebrate its heritage in a way that felt meaningful to families and young adults in Singapore, while reinforcing the joy and nostalgia Goldbears have represented for generations. The challenge was to build emotional connection, boost shopper engagement, and offer customers a keepsake that would live on well beyond the pack and transform a purchase into a lasting brand memory. Target audience: Families with children and young adults in Singapore.

Feb 25, 2026

TRANSFORMERS Cybertron Convention 2012 - Singapore

Tags: PR | Singapore |

Nov 30, 2012

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Breathe In Nature

100 Years of Goldbears

TRANSFORMERS Cybertron Convention 2012 - Singapore

The Agency Directory online coverage is now Portfolio