Merck KGaA (“Merck”) is a world leading science and technology company in healthcare, life science and related performance materials. In 2015, Merck kicked off the first ever global research on curiosity in the workplace, the first step made by the company to unlock the power of curiosity. It was also a critical move for Merck in establishing its brand image as a world leading technology enterprise and innovator.
In 2016, Merck took its Curiosity Initiative to China. As Merck’s public relations consultant in the Asia Pacific region, SPRG was able to localize the “curiosity concept” for easy grasp by the Chinese people and executed a series of publicity activities including online communications, celebrity/option leader outreach, online ads, high-level content marketing and media events.
Tags: Merck KGaA | TV | Mobile | PR | Radio | Out of Home | Social | Online | Print (Trade/Newspaper) | China |
Apr 02, 2019