CHEIL WORLDWIDE HQ,Out of Home

DONATING 2-BARCODE WATER

Minewater wanted to show that its purified and mineral-rich water was good for everyone. So, they launched a campaign to help the millions worldwide who don't have safe drinking water. Research showed that 89% of people wanted to donate, but in reality only 0.9% actually donated. How could the company connect with people and also make it easy for them to donate?

Nov 30, 2012

FLAVOR RADIO

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted more people to choose Dunkin' Donuts for coffee, rather than visit other cafes. How could they make people associate Dunkin' with coffee?

Tags: DUNKIN' DONUTS | Out of Home | Korea |

Nov 30, 2012

HERE BALLOON

S-Oil wanted to show it had a mission: to save oil. They knew South Korea's capital had some of the highest gasoline consumption in the world. What's more, car use was increasing, petrol costs rising, and parking spaces scarce. Every day, a Seoul driver wanders for 500m to find a space. Over a month, this comes to 15km of driving. People were using around a litre of gas just trying to park.

Tags: S-OIL [Obsolete] | Out of Home | Korea |

Nov 30, 2012

Samsung Mobile Experience Store

Mobile technology is becoming more advanced and dynamic, and as a result people are finding it harder to shop the smartphone category. But we know that creating the right experience in store is key to influencing the purchase decision. In fact our research shows that exceptional in-store experience can raise the sale of the smartphones by five times compared to stores that offer minimal experience.

Tags: Samsung | Out of Home | Direct Marketing |

Nov 30, 2012

Sunny Sale

Tags: EMART | Mobile | Out of Home | Korea |

Nov 30, 2012

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team

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DONATING 2-BARCODE WATER

FLAVOR RADIO

HERE BALLOON

Samsung Mobile Experience Store

Sunny Sale

The Agency Directory online coverage is now Portfolio