Discipline: Advertising, Audience & Insights Development, B2B Marketing, Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, Content Marketing and Distribution, Corporate Social Responsibility (CSR), Creative/Graphic Design, CRM, Digital Marketing/Interactive, Direct Marketing, End-to-end eCommerce Services, Experiential Marketing & Activation, Health Care, Integrated Communications Consultancy, Luxury & Premium Branding, Marketing Research/Data Analytics, Marketing Services, Measurement & Analytics, Media and Influencer Engagement, Media Planning/Buying (Mobile Media, Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV), Mobile/Web App Development, Retail Advertising/Retail Store Design, SEO/SEM, Social Media, Video Content Creation, Web Design Production/Development

Contact Info:

Plaza Zurich, Level 16, Block B.
No.12 Jalan Gelenggang
Bukit Damansara
Kuala Lumpur 50490
Tel: +603 2711 0485


Chief Executive Officer

Fredrik Gumpel

Regional Managing Director

John Campbell-Bruce

Chief Creative Officer

Cheelip Ong

Chief Financial Officer

Dawn Sim

Group Director, Strategy, Media & eCommerce

Krishna Kumar

Regional Social Media Director

Ham Maghazeh

Regional Creative Content Director

Claudia Low

Business Director

Amelia Peng

Group Director of Creative and Digital Experience

Desmond Ho

Branches/ Affil. :

Indonesia, Singapore

Year Established:


No Of Employee:

Awarded Campaigns
Total Campaigns (1)
Top 1000 Brands
Total Clients (21)

Lion & Lion is a fast-growing Southeast Asian network integrating data and creativity to deliver impact. Established in 2012, Lion & Lion operates across 3 offices in Kuala Lumpur, Singapore and Jakarta, with over 100 specialist talents serving 12+ markets with diverse business, brand-building and digital profiles collaborating in an agile and unified approach to create impact.

With their tagline “Made to Impact”, Lion & Lion transcends traditional ways of thinking to differentiate brands and inspire long-term growth, using an audience-centric approach to craft ecosystems for channel journeys through the funnel. So far their impact has been sizable, with a growing portfolio of clients including AIA, Bayer, Carlsberg, Emborg, Kellogg’s, KODAK Lens, Mars Petcare, Monash University, Ralali, Red Bull and more.
LION & LION MALAYSIA - Awards Won (4)
Award Show Award Category Campaign Name Year
A+M Agency of The Year 2022 Silver Social Media Marketing Agency of the Year 2022
A+M Marketing Excellence Awards 2022 Silver Excellence in Relationship Marketing Lion & Lion x BigPay: Raya Ni Saya Rindu 2022
The Drum Awards Digital Advertising APAC 2021 Finalist Creativity/Innovations Chinese New Year Give-Back Store 2021
Campaign Brief The Work 2021 Digital + Online Chinese New Year Give-Back Store 2021
Show Reel
LION & LION MALAYSIA Work (Total: 1 Awarded: 0)
Brand: Bigpay
Sector: Financial Services
LION & LION MALAYSIA Case Studies (1)
Raya Ni Saya Rindu
Brand: Bigpay
Key Objective: Brand - Awareness , Event Promotion , Customer Acquisition
Major Brands (21)
Top 1000 Brand 2021 (8)
Family Mart
Red Bull
British American Tobacco
Secret Recipe
Seek Asia
Eastern & Oriental Berhad
Kronenbourg 1664
Taco Bell

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team