Regional, Singapore
Discipline: Advertising, Content Marketing, Creative/Graphic Design, Digital Marketing/Interactive, Marketing Services, Mobile, Video Content Creation, Social Media, AR & VR, Advertising/Award & Event/Media/TVC Production, Audio & Lighting, Creative Campaign and Content, Digital Creative Studio/Production, Film/Music/Social Media/Studio/Video Production, Photography/Shooting, Strategy and Planning, Video Creation Platform, VO Casting and Recording

Contact Info:

Tel: +65 9112 6531


CEO & Co-founder

Andrew Lane

Managing Director - Asia

Subbaraju Alluri

Client Director - Asia

Eric Lim

Branches/ Affil. :

Melbourne, Sydney

Year Established:


No Of Employee:

Awarded Campaigns
Total Campaigns (9)
Top 1000 Brands
Total Clients (14)

Genero is the creative tech platform scaling content production for some of the world’s biggest brands.

Our end-to-end production platform connects marketers with a global network of professional production companies, directors, editors, animators, photographers and other creatives with specialist skills to create the content you need.

With a simple, streamlined workflow, our solution augments agency and in-house resources so brands can produce more, for less, for an ever increasing number of platforms, faster than ever before.

We’re lucky enough to work with amazing brands across all industries including Diageo, Unilever, L’Oreal and Hilton, and are an official partner of TikTok, Facebook, Instagram, YouTube and Hulu.

Genero has offices in Singapore, Australia, the UK, the USA, the Netherlands and Brazil.
Genero - Awards Won (3)
Award Show Award Category Campaign Name Year
Digiday Marketing & Advertising Awards Europe Content Marketing Platform of the Year Best Content Marketing Platform 2018
Digiday Technology Awards Content Marketing Platform of the Year Best Content Marketing Platform 2018
Mumbrella Asia Awards Disruptor of the Year 2018
Show Reel
Genero Work (Total: 9 Awarded: 0)
Brand: Grant's
Sector: Beverages
Brand: Iceland Air
Sector: Travel & Leisure
Brand: Guinness
Sector: Beverages
Brand: Pond's
Sector: Household & Personal Care
Brand: London Tennis Association
Sector: Miscellaneous
Genero Case Studies (4)
An agile creative model for Fitbit’s marketing services structure
Brand: Fitbit
Key Objective: Brand - Awareness , Customer Acquisition , Increase Sales
South Korea Launch
Brand: Ben & Jerry's
Key Objective: Brand – Launch/Reposition
Fly Once, Fly Always
Brand: Japan Airlines
Key Objective: Brand - Awareness , Event Promotion
Major Brands (14)
Top 1000 Brand 2021 (6)
Procter & Gamble

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team