Network: Cheil Worldwide
Discipline: Advertising, Audience & Insights Development, Brand Consulting/Brand Strategy/Brand Reputation, Communications and PR (Consumer, Corporate, Education, Government, Green & Sustainability, Luxury, Media Analysis, Press Release, Travel), Content Marketing and Distribution, Creative/Graphic Design, CRM, Digital Marketing/Interactive, Direct Marketing, Event Marketing, Experiential Marketing & Activation, Integrated Communications Consultancy, Marketing Research/Data Analytics, Measurement & Analytics, Media and Influencer Engagement, Social Media, Video Content Creation

Contact Info:

19 China Street, #02-02
Far East Square
Singapore 049561


Managing Director

Rebecca Nadilo

Head of Growth

Priya Kalidas

Client Services Director

Rajnish Suneja

Year Established:


No Of Employee:

Awarded Campaigns
Total Campaigns (1)
Top 1000 Brands
Total Clients (9)

We are the Participation Agency. We believe the more brands participate in people’s lives, the more people participate with brands.

We believe creative experiences should be built with people and not at them. We connect to tribes, cultures and communities through an earnedfirst and paid second approach.

We create content, conversations, and experiences that people want to get involved in for some of the
most well-loved brands in Singapore and the APAC region, and we do this through our in-house capabilities that span strategy, creative, social, PR, data and media.
IRIS SINGAPORE - Awards Won (15)
Award Show Award Category Campaign Name Year
PR Awards Asia Gold Business-to-Business Nespresso, Launch of Momento 2022
Marketing Interactive PR Awards 2021 Bronze Best Campaign Pivot Nespresso, "Barista Relay" 2021
Adfest Gold Use of Talent Warner Music, Unsung 2021
Spikes Asia Silver Artist as a Brand or Cause Ambassador Warner Music, Unsung 2021
Marketing Excellence Awards Gold Pivot Marketing NTUC FairPrice, "Make a Fresh Start" 2020
Marketing Excellence Awards Gold Shopper Marketing NTUC FairPrice, "Make a Fresh Start" 2020
Marketing Excellence Awards Gold Advertising NTUC FairPrice, "Make a Fresh Start" 2020
APAC Effies Gold Seasonal Marketing Guinness, All Hail Patricks 2020
MARKies Gold Events Guinness, All Hail Patricks 2020
MARKies Silver Most Effective Use - Integrated Media Guinness, All Hail Patricks 2020
Adfest Bronze Use of live shows/concerts/festivals Guinness, All Hail Patricks 2020
Creative Circle Bronze Best Use of Ambient Events & Stunts Guinness, All Hail Patricks 2019
Creative Circle Brone Best Integrated Brand Experience & Activation-Led Campaign Guinness, All Hail Patricks 2019
Spikes Asia Bronze Use of Events Guinness, All Hail Patricks 2019
WARC Bronze WARC Prize for Asian Strategy Guinness, All Hail Patricks 2019
Show Reel
IRIS SINGAPORE Work (Total: 1 Awarded: 0)
Brand: Samsung
Sector: Consumer Electronics
IRIS SINGAPORE Case Studies (1)
Team Unstoppable
Brand: Samsung
Key Objective: Brand - Awareness , Brand - Loyalty
Major Brands (9)
Top 1000 Brand 2021 (2)
First Campus
Little Skool House
My First Skool

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team