Planning & Execution
Product launch delivered as an interactive digital journey
Built upon the e-commerce strategy, this well-designed WeChat mini-game was developed to further enhance the brand intimacy between Venchi and their customers by providing a truly engaging and meaningful consumer experience.
Effectiveness / Results
Turning online traffic to offline footfall
The mini-game successfully boosts and directs footfall to both online and offline touch-points, introduces their new collection to a wider audience, and consolidates the relationship and loyalty of customers to the brand.