The Peninsula - Wayfinder

The Peninsula requested for a system to promote events and programs in the hotel and be used as an advertising/promotional vehicle for its premium tenants. They also requested for a mobile app that hotel guests could access further information about Hong Kong and the hotel’s facilities to enhance their overall stay with the hotel.

Planning & Execution

Prior to implementation, we had developed an intensive usability exercise to ensure the efficiency of the system planned to use. With the inclusion of wayfinding, Peninsula Hotel illustrates its forward-thinking initiative in taking this historical establishment to the 21st century with the latest technologies. Our digital wayfinding solution is one noteworthy install that not only showcases the activities and events being held to date, it is also an ideal advertising and promotional vehicle for the hotel’s premium tenants.

Effectiveness / Results

The Wayfinding system offers greater convenience for guests and transports this traditional and historical establishment to the 21st century.

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The Campaign Asia-Pacific Team