Vani aims to develop a unique character ensemble to distinguish its marketing campaigns from other rewards and membership wallet competitors in the market.
Planning & Execution
We've crafted a vibrant ensemble of five characters: Kopi, Mee, Gee, Uyu, and Bip Bip Bip, drawing inspiration from Vani's tagline, "Add flavors to your life." Each character embodies a distinct flavor - sweet, salty, spicy, bitter, and sour, symbolizing the diverse palette of experiences that Vani offers to enrich customers' lives.