Search “N” Ambush

Thailand's fresh food industry is overcrowded with players Offering "free" delivery (but with a minimum spend).

CP FreshMart is a smaller supermarket, but one that offers actual free delivery - with no terms and conditions.

Without the big media budgets of its competitors, how can CP FreshMart remind people of its competitive advantage?

Planning & Execution

A SEM (Search Engine Marketing) strategy that mimics our competitors - but with one important difference.

CP FreshMart intentionally buys the second search result. with an ad that directly calls out competitors before who promise "free" delivery. Because of this strategy, CP FreshMart outplayed its competitors without outspending them.

Effectiveness / Results

  • 5X the average Click-Through Rate for Household goods

  • 2X number of new users

  • 151% increase in total number of customers

  • Campaign budget only $18,750

  • Return of Ad Spend up to 16X

  • $300K in total earnings in 1 month

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team