About
Campaign Title:
FIBA Asia Cup Trophy Tour
Campaign Duration:
1 - 3 months

Brand Name:
FIBA
Industry Sector:
Public Services & Non-Profit Organizations
Agency Name(s):
AJ MARKETING
Countries & Regions:
Philippines
Key Objectives:
Brand - Awareness, Drive Online Traffic, Event Promotion
Target Audiences:
Children, Male, Youth, Female, Family, Professionals
Ad Spend in USD:
$50,000 - $99,999
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FIBA Asia Cup Trophy Tour
FIBA | 11 Nov 2022
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FIBA Asia Cup Trophy Tour

[email protected]
www.ajmarketing.io

SUMMARY:


Countries: Philippines

Marketing Channel: Instagram & TikTok

Influencer Type: Basketball creators & celebrities

Content Type: Instagram & TikTok image & video posts

Planning & Execution


CONTENT STRATEGY


  • Collaborating with top TikTok and Instagram influencers in the Philippines to create a social content that promotes FIBA Asia Cup 2022.

  • Inviting creators to FIBA Asia Cup Trophy Tour event in Manilla, Philippines.

  • Creating content such as basketball stunt videos, trophy posing, and team pictures.

  • Encouraging audiences to view the event by leveraging support for the national team and showing their love for basketball.

Effectiveness / Results

Impressions: 7,300,000

Views: 2,300,000

Engagement Rate: 15%

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team