Year of the Tiger

To create an OOH short video to celebrate the coming of the Chinese Tiger Year and showcase the latest Spalding basketball designs.

Planning & Execution

The overall project was executed in two weeks from conceptualization to launch and administrative process. Based on product shot, we recreated the ball in 3D, and delivered a tailor-made video specifically for Shanghai’s Xujiahui Metro City plaza unique sphere display right for the CNY.

Effectiveness / Results

A celebratory short video marking the coming CNY and simly showing the brand new product collections.

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The Campaign Asia-Pacific Team